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Imagery and brand assets © their respective clients. Everything else © Onur Erdem, 2026. Designed and built with AI assistance.

Brand-led design systems for products and platforms.

I'm Onur. Twenty years across brand, product, and interaction design. I design the layer where brand becomes architecture.

CASE  STUDIES

Treasury Wine Estates

2023

A multi-brand design system for ten wine brands and one global parent on a shared architecture.

5 min read

HASTE

2024

A tokenized design system and methodology for igniting new client projects from a shared start.

4 min read

Relate

2025

Rebrand and redesign of an enterprise AI product across identity, system, product, and site.

3 min read

Trier

2023

A digital triage platform that cut ambulance ramping by 50% in the pilot hospital.

4 min read
HIGHLIGHTS  2017 – 2023
BarWise
BarWise is a mobile learning platform designed to help aspiring lawyers prepare for the bar exam through structured study materials, flashcards, and practice content. I led the project end-to-end, creating the brand identity, product strategy, user flows, interactions, and complete mobile experience. (2020)
LiveTiles Reach
LiveTiles Reach is an enterprise employee communication platform designed to help organizations share news, resources, and updates at scale. I led the redesign of key product experiences, including onboarding, dashboards, content consumption, and social interactions, making it easier for employees to discover information and connect with colleagues. (2022)
Pegasus Airlines
Pegasus Airlines is one of Turkey’s leading low-cost carriers. Over an eighteen-month engagement, I designed the airline’s official website, while also leading the design and art direction of the inflight menu system used across domestic and international routes. (2017)
Hope & Abel
Hope & Abel is an AI-powered healthcare concept designed to support people living with chronic pain. The experience adapts to each user’s situation, recommending exercises, educational content, and wellbeing activities to help them build healthier habits and manage their condition more effectively. (2022)
Chat My Coach
Chat My Coach is a digital therapy and coaching platform that connects users with professionals through text, voice, and video sessions. I created the product from the ground up, including the brand identity, user experience, design system, and complete mobile application. (2018)
Studio+
Studio+ is an online learning platform focused on yoga, meditation, fitness, and personal wellbeing. I redesigned the entire mobile experience, simplifying navigation, improving content discovery, and creating a more intuitive way for users to find and engage with courses. (2019)